The third iteration of the Netflix Is a Joke festival just dismantled Los Angeles and packed it into a shipping container. The event ran for six days. It featured over 350 shows across 25 venues.
It is less a festival and more a geopolitical flex.
Netflix no longer just wants to stream comedy. The company wants to be the atmospheric pressure of the industry itself. Every working comic in the country was in Southern California this week, either headlining a theater or standing in the back of a club hoping to be noticed by someone holding a clipboard.
The scale produces incredible visual absurdities.
Nate Bargatze filmed his next special at the Intuit Dome. This is a brand new, multi-billion dollar arena built for an NBA franchise. Bargatze is a polite Tennessean who built an empire on looking slightly bewildered by modern life. He does not yell. He does not run around.
He stood in the middle of a basketball palace and told stories at the speed of a dial-up modem.
It works. He is arguably the most reliable ticket in the country. But the venue choice highlights a structural shift. Standup was engineered in low-ceilinged basements to keep the laughter trapped. The industry has now taken the most intimate art form and placed it inside an airplane hangar.
The Ten-Dollar Question
While Netflix occupied California, an indie label made a very quiet, very risky move in the opposite direction.
800 Pound Gorilla launched Gorilla Comedy+. It is an ad-free streaming service dedicated entirely to standup. It costs ten dollars a month. The launch title is a new Patton Oswalt special called Tea and Scotch, which sits alongside a catalog of over 250 older hours.
This is a bet against gravity.
The current comedy economy only has two speeds. A comic either receives a massive check from a tech giant, or they upload their hour to YouTube for free and pray the recommendation engine feeds it to bored teenagers. There is almost no middle class.
Gorilla is asking consumers to treat standup as a premium product.
It is a beautiful idea. It assumes people love the craft enough to pay a monthly fee strictly for punchlines, rather than just clicking on a comedian’s face because they finished watching a baking competition and the algorithm served it up. Whether a dedicated comedy streamer can survive in a world where YouTube is entirely free remains a brutal question.
The industry needs it to work. It probably will not.
Ali Siddiq Does Not Need Executives
Ali Siddiq just added a second show at the Fox Theatre in Detroit for his Custom Fit Tour. The early show sold out. The venue immediately opened a 9:30 p.m. slot.
Siddiq is operating completely outside the traditional ecosystem.
He does not do the standard comedy hour. Instead, he releases multi-part storytelling sagas on his own YouTube channel. His Domino Effect series operates more like an audiobook than a traditional club set. There are very few setups and punchlines. He just sits on a stool and constructs elaborate, heavily populated narratives about his life.
He has bypassed the gatekeepers entirely.
Selling out a major theater and immediately adding a late show is the only metric that actually matters. Internet numbers are largely fake. It is impossible to fake thousands of people paying for parking in downtown Detroit. Siddiq figured out that if an artist gives people enough depth online, the audience will eventually leave their houses to see a man sitting on a stool in person.
This Week’s New Releases
- Anjelah Johnson-Reyes: Ugly Baby — May 10, YouTube
- Kevin Hart: The Roast of Kevin Hart — May 10, Netflix
- Jenny Tian: Mother Supreme — May 07, Veeps