The Roast of Kevin Hart was a live-streamed reminder that Netflix has figured out a very specific business model: turn the most innocuous celebrities in America into ideological free-fire zones.
Kevin Hart is a human corporation. He is the star of Jumanji and various buddy-cop movies designed to be watched on airplanes. He is safe, sponsor-friendly, and has spent a decade perfecting a brand of high-energy harmlessness.
So, naturally, Netflix hired Shane Gillis to host his roast.
Gillis opened the show with a direct hit: “I’m your extremely white host, Shane Gillis. I’d just like to thank Netflix for choosing me to host this celebration of Black excellence.”
The dais was an exercise in pure cognitive dissonance. On one side, you had mainstream figures like Pete Davidson and Chelsea Handler. On the other, Tony Hinchcliffe representing the Austin podcasting ecosystem, alongside Jeff Ross, and a surprise appearance by Katt Williams, who has spent the last year publicly claiming Hart is an industry plant.
Very little of the roast was actually about Kevin Hart. It quickly devolved into a proxy war between different factions of the comedy industry. The right-wing podcasters traded barbs with the mainstream television hosts, while Regina Hall looked on with visible exhaustion.
It was chaotic, mean-spirited, and incredibly successful. Netflix has realized that the easiest way to get people talking about a comedy special is to make them argue about whether the jokes went too far. It does not matter if the host is a good fit. What matters is the friction.
By the time Dwayne Johnson showed up to crash the stage, the actual target of the evening was a complete afterthought. Hart sat in the center of the storm, smiling and taking the hits, a hundred-million-dollar brand serving as the neutral ground for a comedy turf war.
Josh Johnson Set Up a Giant Piano in SoHo
Josh Johnson is currently producing standup comedy at a rate that defies basic human biology.
Since 2023, the Daily Show writer and correspondent has uploaded new, fully edited standup routines to his YouTube channel every single week. Most professional comedians spend two years meticulously crafting a single hour of material. Johnson treats the internet like a hungry furnace that must be fed daily.
Now, he is releasing his first HBO special, Symphony, on May 22.
To promote the special, Johnson spent Tuesday afternoon standing on a SoHo sidewalk in ninety-degree heat next to a giant street piano. He played the role of conductor, instructing random New York pedestrians to jump on the keys to create a collective, highly disorganized song, while handing out free ice cream from a rented truck.
The sidewalk stunt is a perfect metaphor for his brand. His special is built around the concept of conducting an audience like an orchestra, using timing and rhythm to turn crowd reactions into musical movements.
It is a charming, high-concept premise that only works because Johnson has spent the last three years running what is essentially a high-volume comedy factory on YouTube. He has already secured a five-star review from the British press before the special has even aired.
In a landscape where most comedians complain about the algorithm, Johnson has simply decided to outrun it. If you throw enough high-quality material at the internet, eventually HBO shows up with a camera crew and a giant piano.
Charlie Berens vs. the AI Datacenters
Charlie Berens is a comedian known for Manitowoc Minute, a YouTube series where he plays a caricature of a Wisconsin resident who says “keep ‘er movin’” and talks about the Packers in a thick Midwestern accent.
He is also, apparently, the most effective environmental activist in the state of Wisconsin.
Berens has spent the last week using his massive online platform to campaign against an eight-billion-dollar AI datacenter campus proposed for Port Washington. The developer, Vantage Data Centers, promised a clean-energy facility that would bring jobs to the town of thirteen thousand people.
The local residents were less than convinced. They worried about the strain on their water supply, the noise, and the fact that the city council offered nearly half a billion dollars in tax breaks.
So they sent messages to their favorite local comedian.
Berens did not just make a quick joke about it. He produced a series of detailed, highly researched videos explaining the massive energy footprint of artificial intelligence, criticizing the lack of transparency in local government, and speaking at community conservation events.
It is a bizarre development in the creator economy. We are used to internet comedians using their influence to sell energy drinks or sponsor gambling apps. We are not used to them using their platform to explain the water-cooling requirements of a one-point-three-gigawatt server farm.
The local political establishment seems entirely unprepared for a critic who can explain tax policy while wearing a hunting vest and holding a can of domestic beer. When the local news is failing, the guy who does bits about deer hunting is the only one left to explain municipal zoning.
This Week’s New Releases
- J.F. Harris: Skin To Skin — May 20, YouTube
- Wanda Sykes: Legacy — May 19, Netflix
- Greg Warren: The Champ — May 16, YouTube
- Lisa Ann Walter: It Was An Accident — May 15, Hulu
- Ophira Eisenberg: I Used to Be Nicer — May 15, Veeps